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MEDIA RELEASE

Gold Coast economy gains from global golfers

The latest international tournament to be held on the Gold Coast will present huge economic benefits to the coast and add to the city’s reputation as a world-class sporting destination.

The Mitsubishi World Masters, teeing off later this month, will contribute in excess of $1.5 million to the Gold Coast economy through 1,000 visitors over the course of the tournament, boosting business for the region’s accommodation, tourism and local businesses providers and local companies.

The championship is organised by locally based Go Golfing, who are responsible for a number of high-profile amateur golf tournaments around Australia.

Peter McCarthy, tournament director of Go Golfing, says the Mitsubishi World Master’s brings a huge influx of people to the Gold Coast every year contributing significantly to the local economy.

“People come from around the world to enter this competition, and as they visit the coast they cannot help but indulge in what the Gold Coast has to offer,” Mr McCarthy says.

“Over the course of the competition it’s estimated that local hotels will see an additional 4,200 room nights booked, with players and non-players expected to eat a combined 17,850 meals on the Gold Coast during their stay.

“The majority of local businesses in our city thrive on tourism and witness increased revenues when large world-class events such as this are held in the area.”

Mr McCarthy says with over 40 premier golf courses in the region, golf plays a significant role for Gold Coast businesses for a number of reasons.

“Many entrepreneurs starting out use golf as a business tool to build relationships and networks,” Mr McCarthy says.

“Many business deals and paths to company growth are also made on the golf course – so the golf industry often plays a major role behind the scenes of Gold Coast business.

“Golf on the Gold Coast is not just about the sport, but also has a spin-off effect on industries providing for catering, advertising, travel and accommodation as well as corporate functions.”

Mr McCarthy says the tournament is attracting visitors from all parts of the globe, placing the Gold Coast on show internationally.

“This year we are not only fielding a number of players from Australia, but have also received registrations from New Zealand, New Caledonia, Saudi Arabia, Southeast Asia and even Poland,” Mr McCarthy says.

“Through attracting such a diverse group of competitors we are raising the international profile of the tournament which in turn will see greater numbers visiting the Gold Coast for the Mitsubishi World Masters in coming years.

“Sporting competitions held on the Gold Coast have a reputation for their professionalism, which I think is something that’s reflected in the continued growth of this event.”

“Now in its 16th year, the Mitsubishi World Masters Championship has established a reputation as Australia’s largest tournament for club golfers and an institution on the Gold Coast sporting calendar,” Mr McCarthy says.

“Competition is hosted at the Gold Coast premier golf resorts, including rounds at The Glades, Lakelands, RACV Royal Pines and The Colonial golf courses.”

“The broad range of events encourages more players to come to the Gold Coast – and already being a popular tourist destination, they will be more inclined to bring the entire family and spend more during their stay."

The 2011 Mitsubishi World Masters Golf Championship tees off on 23 October and runs until 29 October, and sees men and women over the age of 35 battle it out across four different age groups.

The 2011 Mitsubishi World Masters Golf Championship is supported and recognised by Queensland Events alongside other events such as the Gold Coast Marathon, the Australian Surf Life Saving Championships and the Quiksilver and Roxy Pro Surfing contests.

For more information about the Mitsubishi World Masters, please visit: http://www.gogolfing.net.au/tournament/24/Mitsubishi_World_Masters

ENDS

For all media enquiries contact Bruce Nelson on 0423 403 449